The world of business like that of man is a throughfare. A business continues to move from one point of growth and development to another. Without a clear path, a business tends to drift on its course and suffer failure reaching expected points of success.

Businesses need direction and organizational goals to work toward. That is the type of guidance Strategic Planning offers.  Essentially, a strategic plan is a roadmap to get to business goals. Without such guidance, there is no way to tell whether a business is on track to reach its goals.